Wisconsin Business Law and Litigation
A blog dedicated to Wisconsin business law and business litigation matters, authored by Chris Moander of the Moander Law Firm.

Grant Griffiths, Home Office Lawyer/Warrior extraordinaire, has a great post on how blogging can boost your business. Blogging requires one to exercise some restraint and wisdom regarding what gets posted, but the overall benefits are huge.

I think points 3 & 6 are incredibly important and accurate:

“3. Search engines love blogs and they love them because blogs are easily updated. This is a key to blogs and blogging. Because a blog is designed to be easily updated, you will update it with new, relevant content to your target market. If you can write an email, you can update and post to a blog. New, relevant content is key. Not just content, but relevant content.”

If you have a fantastic product or service to sing about, do it! Tell the world about your Purple Cow with a blog!

Even after posting a bit on the matter of e-discovery, I think that further clarification as to what the business owner really needs to do regarding the relationship between litigation and digital information is in order. Thankfully, RenewData has provided me (and you) with a handy little booklet on the practical aspects of e-discovery. Just fill out the form and you’ll get your free copy in a few weeks.

While I am certainly not stumping for RenewData’s services (I have not used them and so cannot attest to the quality), I can say this book skillfully reveals the abstract nature and intimidating scale of e-discovery. Specifically, the book outlines some of the various locations data can be found (such as PDA’s and flash drives) and the so-called “technobabble” that business owners may hear coming from tech folks handling e-discovery materials.

One also finds general recommendations on how to prepare digital information, on a daily basis, for potential litigation - I believe that the sections addressing anticipatory preparation of digital information are the most important. Ensuring that your digital materials are properly labeled, filed, and backed-up with regularity will save an untold amount of money should litigation erupt and you will sleep better at night knowing that you are prepared. Much of this preparation can be automated, further reducing the front-end costs.

I am a moderately geeky attorney and I learned quite a bit from this book. Business owners ranging from sole proprietors to corporate executives could benefit from this wisdom. I recommend ordering your free copy today and educating yourself on some quality CYA information.