WEbsite coding and willful TM infringement.
Hanna Hasl-Kelchner, The No Nonsense lawyer, posted recently about trademarks hidden in website code, including metatags. I can certainly see the allure because of the way Google crawls the web. Instead of informing readers in this post, I am posing a question: What is the simplest way to scan code for these marks? The reason I post this question is because many business owners outsource their web development to third parties and, consequently, the business many not know of or understand what is contained in their site’s code.
Obviously it is important to know with whom you contract to create a site, but there is always value in "spot-checking" work, especially with the volume of damages available in a willful infringement case. I look forward to getting your thoughts.
Chris Moander is an independent attorney based in Milwaukee who is passionate about helping growing business navigate the legal waters of Wisconsin.
